Since 1874 there is the optics shop Hofmair optics in Bad Tölz. The shop is located in a prime location in the pedestrian zone of the resort town. In the middle of the historic old town, which is visited by numerous spa guests and tourists in addition to the approximately 18,000 inhabitants, a masterpiece of modern shopfitting has arisen, because the requirements were not the simplest.
Due to the long history of the company, Hofmair Optik has always been firmly established here and lives together with four employees. If you ask optician Hofmair about his focus, this is also immediately clear: "We are an optics business for young and old - just from the family for the family!" And for the families from Bad Tölz, the company has a lot to offer : In addition to brand registrations, the optometry focus should be mentioned here, also and especially for children, as well as individual contact lens fitting.
The comprehensive services are completed by the glazing of the glasses in our own and modern equipped workshop. Hofmair Optik just does it all by itself.
Now, with Christoph Hofmair (Optometrist MKH) at the turn of the year, the fourth generation took over and took over the optician's specialist shop from his father Anton, who steered the fortunes of the company 42 years. The generation change is also visible to customers, because in autumn 2018 the shop was rebuilt with the Schorndorfer shopfitting specialists from concept-s.
After an initial meeting as part of the in-house exhibition at concept-s, planning began. The special challenge: the business has a floor area of 55 square meters with a sales area of only 33 square meters.
This is not very abundant in today's times, considering that the ancillary rooms such as workshop and refraction as well as floor, air conditioning and lighting should be redesigned.
The specifications or wish list of the clients: modern, brighter, contemporary and future-oriented.
At the opti 2018, the design was presented to the entire team in a straightforward design with the main color white and as a contrast material oak, and change requests were incorporated.
After that, the implementation phase began with the supervision of all sub-works involved in the project and a lively dialogue between planners and builders as well as numerous meetings to clarify all the details. The client evaluates the complete support from the beginning to the completion as "very good".
The result speaks for itself: The result is a modern business facility that visually enlarges the small space with its clear shapes and symmetries and large mirrors. The frames are presented on LED-lit shelves and in the middle there is a generously sized consultation table, which invites the dialogue between customers and employees. All elements such as counter, table and lamellar panels are stringently aligned and support the design orientation of the company.
Not only the customers are enthusiastic, the employees are also happy about the new and modern work environment with the also completely reorganized and executed workshop. Particularly pleasing: The conversion also appeals to new customers who are now increasingly entering the optician's specialist business. The reopening was therefore a complete success and thus the best conditions are created that the traditional optician can help even more generations to the best view!
Curious? www.hofmair-optik.de