![[concept-s] PROJECTS: New brand for a young audience with a fresh look](https://conceptsdesign.b-cdn.net/media/image/c6/67/fb/EYE-Q_International-Optique-KW9_200x200@2x.jpg "[concept-s] PROJECTS: New brand for a young audience with a fresh look")
The company, established in Kuwait since 1978 and with several branches, has chosen a new concept for its latest location. With the innovative brand Eye Q, a younger audience is now targeted.
![[concept-s] PROJECTS: Modern meets industrial look: style mix of oak, steel & concrete](https://conceptsdesign.b-cdn.net/media/image/da/97/f5/Optikmeisterei_neu0_200x200@2x.jpg "[concept-s] PROJECTS: Modern meets industrial look: style mix of oak, steel & concrete")
A spectacle library was integrated into the capacious sales area, which serves as a partition between the waiting and consulting areas and thus separates the more frequented area from the quieter area